Online Marketing

What is Internet Marketing?

Online Marketing is application of Internet and associated technologies to attain the organization's marketing goals.

Web Marketing is about the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a service or product, provide info to potential customers and to reach various geographical areas and niche markets.

CONSUMER centered marketing is the secret for success of any company. Focusing on customer needs and wants will assist a service to satisfy in fact to thrill its consumers more effectively and effectively. Building close relationships and maintaining existing customers is very crucial because obtaining a brand-new consumer is expensive than keeping the existing consumer.
Online marketing is best utilized in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is extremely important.

Online Marketing Tools

Search Engine Marketing

Due to the fact that 85% of Internet surfers use search engines to find new sites, browse Engine marketing is important. Research reports show that most of online purchases stem from search engines. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.

Email Marketing

E-mail is the most popular online activity. According to the research findings 96% online users use E-mail. Email marketing can be utilized to drive sales, supply customer service and to build close relationships with the customers. E-mail marketing is an expense effective Internet Marketing tool and the results can be easily measured. We can expect a higher reaction rate around 10-- 15% from an internal E-mail list. If we are to lease an E-mail list from an outdoors source the action rates will be around 1 %.

Affiliate Marketing

This is called the earnings sharing business model. Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is run the risk of complimentary and expense reliable advertising because you pay only for performance. Affiliate marketing enables businesses to reach niche markets in a more cost effective way.

Banner Advertising

Banner advertising was very much popular and click through rates were around 25% when its introduce for the first time in 1994. At present we can't anticipate a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not acceptable banner advertising still thinks about as a reliable branding tool.

Viral Marketing

Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new websites.

Publicity

Promotion has to do with producing awareness, developing trust and reliability. Online press release circulation plays the primary function in this.

Search Engine marketing is important because 85% of Internet web surfers utilize search engines to find new websites. Email marketing can be utilized to drive sales, supply client service and to construct close relationships with the clients. E-mail marketing is a cost reliable Internet Marketing tool and the outcomes can be quickly determined. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of information about brand-new websites.